Nikita Saxena Appointed as Head of Digital Marketing at JSW Steel

May 10, 2025 | Mumbai — JSW Steel, one of India’s leading integrated steel manufacturers, has announced the appointment of Nikita Saxena as its new Head of Digital Marketing. This strategic hire underscores the company’s growing emphasis on digital transformation and brand modernization across global and domestic markets.

Saxena, a seasoned marketing leader with over 15 years of experience in digital strategy, brand management, and customer engagement, will spearhead JSW Steel’s digital marketing initiatives. Her role will involve enhancing the company’s digital footprint, strengthening online engagement, and driving growth through performance marketing, content innovation, and omnichannel campaigns.

Prior to joining JSW Steel, Saxena held key leadership positions at major firms including Tata Steel and Hindalco Industries. Most recently, she served as the Vice President – Digital Strategy at a global technology firm, where she led data-driven marketing programs and scaled digital operations across multiple geographies.

Speaking about the appointment, a JSW Steel spokesperson said: “We are delighted to welcome Nikita Saxena to the leadership team. Her deep expertise in digital transformation and brand storytelling aligns with our vision to build a future-ready marketing ecosystem. Her leadership will play a crucial role in amplifying our digital narrative across stakeholders.”

Saxena’s appointment comes at a time when the steel industry is undergoing significant shifts, with sustainability, digital adoption, and customer-centricity becoming central to corporate growth. Her mandate includes aligning JSW Steel’s marketing efforts with these emerging priorities, leveraging technologies such as AI, automation, and real-time analytics.

Commenting on her new role, Saxena said: “I am excited to join JSW Steel, a company known for innovation and excellence in the manufacturing space. I look forward to shaping the brand’s digital journey and building deeper connections with our audiences through impactful storytelling and data-driven strategies.”

JSW Steel’s move reflects a broader industry trend of infusing digital expertise into traditional sectors, highlighting the importance of agile, tech-savvy leadership in navigating the next wave of industrial growth.