San Francisco & Seoul, March 27, 2025 – AppsFlyer, a global leader in marketing measurement and analytics, has unveiled a strategic integration with NAVER, South Korea’s premier online platform. This collaboration aims to enhance audience targeting capabilities for advertisers by leveraging AppsFlyer’s advanced audience segmentation tools within NAVER’s advertising ecosystem.
Key Features of the Integration
- Enhanced Audience Targeting: Advertisers can now utilize AppsFlyer’s predefined audience segments to achieve more precise targeting on NAVER’s platform, leading to improved campaign performance.
- Real-Time Performance Measurement: The integration facilitates immediate assessment of campaign effectiveness, enabling marketers to make data-driven decisions promptly.
- Automated Audience Syncing: Streamlining operations, the integration eliminates the need for manual audience data uploads by automating the synchronization process between AppsFlyer and NAVER.
Eunseo Son, Performance Marketing Team Lead at Woowa Brothers, a leading food delivery and local commerce platform in South Korea, expressed optimism about the integration:
“The integration of AppsFlyer Audiences with NAVER will help us overcome the limitations of previous targeting configurations.”
This partnership underscores AppsFlyer’s commitment to providing marketers with innovative solutions that enhance precision and efficiency in digital advertising. By integrating with NAVER, AppsFlyer expands its reach within the South Korean market, offering advertisers a robust toolset for optimizing their campaigns.
For more information on leveraging this integration, advertisers are encouraged to consult AppsFlyer’s official announcements and NAVER’s advertising support resources.